Today on The Marketing Podcast, Heather Watson and Brendan Quigley talk about ways businesses increase sales by decreasing the amount of time it takes for buyers to pay for their goods and services.

 

Links:

Canadians Like Payment Tech

Rickers Launches Mobile Payments

Customers Value Transparency

Subscription Ups and Downs

Shell Launches In-Car Payments

 

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More Episodes

Episode 51 - Advertising News

September 13, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley discuss some neat advertising trends and stats.

 

Links:

Maserati Shifts their Demographic

Ryan Reynolds is a Marketing Genius

Six-Second Sandwich Ads

National Bank at Rogers Cup

Out of Home Advertising Stats

 

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Quick Hello from Heather

September 11, 2018

We are coming up on a full year of recording The Marketing Podcast and we have some exciting news!

 

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Episode 50 - The Most Wonderful Time of the Year

September 6, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about retail shopping. The two biggest retail seasons are upon us…  Back to School and Holiday shopping. Check out some trends and examples of how retailers are preparing.

 

Links:

Has E-Commerce Changed Back to School Shopping

Shopify Abandons Neutrality

Amazon is Holiday-ready

Gen-Z Shopping Habits

Retail Trends

 

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Episode 49 - All about the Gram

August 30, 2018

Today on The Marketing Podcast, Brendan Quigley and Heather Watson dig in to some Instagram news and stats.

 

Links:

 

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#Ad on Instagram

Stopping Influencer Fraud

Best Times to Post

Using Stories

 

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Episode 48 - Leveraging Voice Technology

August 23, 2018

Today on The Marketing Podcast, Brendan Quigley and Heather Watson talk about some of the trends and developments in voice technology and how businesses should be using it to get ahead.

 

Links:

Amazon Echo vs. Google Home

Siri Winning Virtual Assistant Battle

Shopping with Voice is Just Getting Started

Restaurant-Goers turning to Voice

 

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Episode 47 - Homepage Design

August 16, 2018

Today on The Marketing Podcast, Brendan Quigley and Heather Watson take us through elements that your website should have.

 

Links:

Infographic

 

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Episode 46 - Media Events 101

August 9, 2018

Today on The Marketing Podcast, Heather Watson has just finished organizing a media event so she and Brendan Quigley are talking about that experience with tips and an outline on how to organize one.

 

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Episode 45 - Scooter Wars Heat Up

August 2, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about some of the latest latest news on Facebook (again), there’s a new kind of scooter in town, television advertising is about to go high-tech thanks to AMC and Google Search Console.

Links:

Facebook Growth Hits a Wall

Facebook Shares Drop 20%

Facebook Acquires Redkix

Electric Skates

Targeted TV Ads

No More “addurl” page

 

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Episode 44 - New Product Rollouts

July 26, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about some new rollouts including Eight O’Clock Coffee’s AR Game, Nat Geo on IGTV, YouTube Creator Tools and Shopify Ping.

Links:

Eight O’Clock Coffee AR Game

Nat Geo on IGTV

New YouTube Creator Tools

Shopify Introduces Ping

 

Thanks for Listening!

Please don't forget to do our listener survey. We value your opinions! Visit www.acorn30.com/podcast to share your thoughts.

 

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To help out the show:

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