Heather Watson was on The Regulars FM 90.5 talking about Eminem embracing Augmented Reality at Coachella as well as some 80s throwback to Top Gun and Dallas.

 

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More Episodes

Episode 38 - Nerdy Marketing

June 14, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing.

Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what reducing friction between customers can do and how businesses can do this.

Clorox bleach has some fun mobile video marketing that uses the fourth screen and vertical videos. Heather dives into the creativity and how the focus is changing to mobile video.

Coca Cola has launched a mobile app that goes with their Freestyle dispensers. The app lets users make recipes and the beverage manufacturer track data. This spurs a conversation around personalization incorporating it into the shopping experience.

Finally, our Favourite Thing is Everlance. Heather and Brendan both talk about why and how they use the mileage tracking app.

Links:

Hyundai Mobile Payments

Clorox Breaks the 4th Wall

Coca-Cola Freestyle App

Favourite Thing: Everlance

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Radio Sessions 9: April Fools Day

June 11, 2018

Heather Watson joined FM 90.5 after April Fools Day to do a round up of some of the best pranks for 2018.

 

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Episode 37 - The Business of Cannabis

June 7, 2018

Today on The Marketing Podcast, like many Canadians, Heather Watson and Brendan Quigley are gearing up for the legalization of Cannabis. They are talking about new products, branding and branding rules as well as the fight to sell cannabis products.

 

Hill Street, maker of alcohol free beer and wine, have formulated a new cannabis infused beverage. Heather and Brendan dive in to creating market share and how new legislation creates new opportunities.

 

Fleurish Cannabis is a company founded by women that targets cannabis to women. They’ve launched some new packaging that is geared toward this audience and are working within tight government imposed packaging rules. Heather and Brendan talk about the challenges in industries and guerilla marketing tactics that can be used to get your brand and product in front of people.

 

In Newfoundland and Labrador, grocery store giant Loblaw is looking to sell cannabis products through their tobacco centres. They’re mum on the overall plan but if they’re involved, they no doubt see the revenue potential.

 

On our Favourite Things, Heather and Brendan talk about Google’s video chat platform, Meet.

 

Links:

 

New Cannabis Infused Beverage

Fleurish Cannabis Branding

Health Canada Cannabis Packaging Rules

Loblaw Wants to Sell Cannabis

Favourite Things: Meet

 

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Radio Sessions 8 - Zuckerberg at Senate

June 4, 2018

Another special episode of Heather Watson on FM 90.5. Facebook is still topical and Heather shares her favourite Twitter and Instagram accounts to follow. As well, Google employees have signed a petition to stop Google from partnering with the Pentagon.

 

Links:

Heather’s Favourite Twitter

  1. StephenAtHome
  2. Wendys
  3. Brilliant_Ads
  4. Chuck_Facts
  5. KatyPerry

 

Heather’s Favourite Instagram

  1. Andrew Knapp
  2. Daily Dose
  3. Miley Cyrus
  4. Lego
  5. Guardian

 

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Episode 36 - Retail Therapy

June 2, 2018

Today on The Marketing Podcast, Heather Watson talks with Brendan Quigley about her recent shopping trip. They’re exploring how the face of retail stores is changing.

 

First up, vintage clothier Fred Segal has launched a pop-up shop with shoppable windows. Other stores are doing this in malls and Heather and Brendan talk about how small retailers can deploy similar tactics.

 

Retail giant JC Penney is dying a slow death. The retailer’s CEO just moved to Lowes and there are no customers in their stores. Is the writing on the wall?

 

Best Buy has launched a subscription service to their Geek Squad. Subscribers can get unlimited tech support and discounts through the program.

 

Last weekend WordPress celebrated their 15th Anniversary. So it’s our focus on our Favourite Things.

 

Links:

 

Shoppable Windows

JC Penney is Slowly Dying

Best Buy’s Geek Squad

Favourite Thing: Happy Anniversary WordPress!

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Meetup Sessions 2 - Website Security

May 28, 2018

Brendan Quigley was invited to talk to a group of website developers about website security. This one is pretty nerdy but we wanted to share it with you because there’s some useful information in here.

 

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Episode 35 - Why Your Inbox is Full

May 24, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about GDPR. Today is the day that GDPR comes into effect and it means more than just a full inbox about privacy changes.

 

First, what is GDPR? Heather takes a step back and highlights what it is and what it means for citizens living in both the EU and around the globe.

 

Even if you’re not living or doing business in the EU, GDPR can impact your business. Brendan and Heather do a run down on some of the things that you should be doing to ensure that you are compliant.

 

Finally, in a stroke of good judgement, Facebook has announced that they are going to adopt GDPR worldwide.

 

Our Favourite Thing this week is Buffer. Brendan talks about how he uses Buffer and ways that others are using it.

 

Links:

 

Everything You Need to Know

Compliance Checklist

Facebook Adopts GDPR Worldwide

Favourite Thing: Buffer

 

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Meetup Sessions 1 - Writing Product Descriptions

May 21, 2018

Heather Watson presented to a group about considerations for writing product descriptions for web.

 

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Episode 34 - Join ‘Em

May 17, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are looking at some cases where brands have jumped on the bandwagon.

 

First, Heather gets excited about Eminem’s use of AR at Coachella. At a time when a number of performers have gone on the record that they are banning cell phone use at performances, Eminem in typical fashion, does the complete opposite.

 

After close to a decade of using Arial font, Google is changing the font in their popular mail app GMail. Heather and Brendan talk about the shift and the reasoning behind the change.

 

A new Blackberry? Blackberry CEO was interviewed recently and spoke about a market need for a basic and secure mobile device. He said he won’t make it but is there one in the works?

 

Heinz decided to take a long standing customer request to make a ketchup/mayo product to Twitter. Turns out, customers do want what is being fondly called “Mayochup” and now they’re planning to manufacture it.

 

Finally, Heather and Brendan list Slack as one of their favourite things. They talk about the uses and why it works for them.

 

Links:

Check Out Eminem’s AR Experience

Google Switches it Up

A New Blackberry?

Mayochup Wins the Internet

Favourite Things: Slack

 

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